portfolio.
Restaurant Laciatemi Cantare
Storefront & menu Illustration
2025
Saint Petersburg, Russia
I designed a series of vibrant, hand-drawn illustrations of fruit and drinks for the restaurant, which were used for the menu and the storefront
For this project, my client was an Italian restaurant called Laciatemi Cantare. They serve simple comfort food marketed towards young people.
Identity For Sale: How To Create A Panasonic Lifestyle
BA Thesis project
2025- 2026
My BA thesis focused on how Apple uses graphic design to persuade consumers to buy its products. After identifying some key elements of Apple’s marketing, I applied them to Apple’s competitor, Panasonic’s marketing. The goal of my project was to sell a material aspiration rather than a commodity, creating a world in which one’s life cannot go on without a product. In this case, the product was Panasonic clip-on headphones.
The product included a poster series and a booklet containing a strategy for future branding.
This Christmas calendar was designed with the intention of creating a packaging that would serve the teahouse’s customers as a decor piece for the holidays. I enjoyed the process of drawing each design by hand to give the calendar a playful aesthetic and personality.
There are two versions of the calendar. One that contains chocolate, and another that contains tea leaves.
Teahouse of Wehmais
Advent calendar design
2024
Each time a customer buys lunch, bread, or a buffet, they receive a stamp on their pass. I reused the illustrations originally created for the calendar project to
While each pass features the same core visuals, I introduced different color variations so that customers with multiple passes can easily distinguish between them.
I was commissioned to design a wordmark for the Finnish luxury hotel, Pihlas Resort, for its event titled “Pihlas Resort Jazz & Cocktails.” The design incorporates custom typographic elements, transforming the “J” in “Jazz” into a saxophone and the “I” in “Cocktails” into a martini glass to create a distinctive custom type look.
Teahouse of Wehmais
Loyalty Card Design & brand consultation
2024
2024
Pihlas Resort
Word mark design
University work
Book jacket design
2024
For this project, I moved away from the minimalist vector aesthetic commonly associated with Murakami covers, and opted instead for a more experimental, analog look.
Using watercolor, I wanted to create a cover that tells a story. The wrap-around design tells a narrative arc, from the closeness of the two characters on the front cover to the female protagonist’s solitary figure on the back symbolizing their eventual disconnect.
2023
University work
integrated ad campaign for esprit friends
Esprit Friends is the loyalty program for the fashion brand Esprit, offering a wide range of benefits to its members.
This project involved the development of a cohesive visual identity across two poster campaigns and a range of custom merchandise. To establish a raw, authentic brand voice, I utilized Polaroid pictures from my personal archives.
