Identity For Sale: How To Create A Panasonic Lifestyle.

My BA thesis focused on how Apple uses graphic design to persuade consumers to buy its products. After identifying some key elements of Apple’s marketing, I applied them to Apple’s competitor, Panasonic’s marketing. The goal of my project was to sell a material aspiration rather than a commodity, creating a world in which one’s life cannot go on without a product. In this case, the product was Panasonic clip-on headphones.

The product included a poster series and a booklet containing a strategy for future branding.